CPA Marketing Tools for the Professional Accountant CPA Marketing Tools for the Professional Accountant
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Who else wants more effective marketing while saving bundles of money?

What Every Accountant
NEEDS to Know About Marketing....

  • David's Inner Circle for Marketing Accountants reveals secret insider tips for:
    New firms & solo practitioners just starting out...
    Established firms looking to dominate their market
    Frustrated firm owners who are tired of paying too much for mediocre results...

    • Is Your Marketing Ready for the Upcoming RECESSION?

    Dear Fellow Accountant:

    With gas approaching $5.00 a gallon and Maestro Alan Greenspan talking recession, marketing your firm effectively and efficiently is more important than ever. You've hear the expression "Dig your well before you're thirsty." And with a recession looming, It's more important than ever to focus on smart growth for your firm.

    Is your "WELL" of good prospects going dry?

    How would you like to attract all the qualified, good clients you want in the upcoming months? Clients that PAY, STAY, and REFER...

    Seven years ago, when I started my firm after getting fired, I had nowhere to turn for practice building information. I didn't know a sales letter from shinola. I had no idea where to find prospects, let alone make them clients, and I had no idea what to do with prospects when I met them.

    All I knew was that I had a mortgage to pay, and I didn't want to ever work for "The Man" again.

    First, I went to one of the heavily advertised "Practice Development Firms" I saw in a trade magazine. They took a couple hundred bux from me, and I learned some basics in sales, and how to dial for dollars (telemarketing). The program promised to get me "NEW CLIENTS" but little did I know that there were some big problems with new clients.

    Sure, new clients are easy to sell, but they are too price sensitive and their businesses fail at an alarmingly high rate. We call this "client churn" and you end up constantly running around trying to replace the clients you lose.

    Eventually, I tried almost every "silver bullet" promise to get me more clients I saw. Over time, I found the methods taught by most "practice development" companies were become less effective.

    I formed my Inner Circle for Marketing Accountants to bring tested, tried and true Client Acquisition and Practice Building information to accountants and CPAs just like you.

    You've worked too hard on building your practice, and endured too many tax seasons to continue down the same rut again...as soon as tax season ends, "Tax Planning Season" begins, and now is the time for smart accountants to jump on board my Inner Circle and grab market share, and increase revenue by attracting better clients at TOP FEES.

    So what is this "Inner Circle?"

    Simply stated - Dave's Inner Circle for Marketing Accountants is the best way for YOU to continually receive updated Marketing Information, tools, tactics, and strategy - delivered PHYSICALLY, each month to your office Mailbox. through our exclusive PRINT newsletter, Audio CD and Teleconferences.

    The information I share each month is literally worth THOUSANDS of dollars in new client revenues, and practice development and sales consulting - just one idea can literally add thousands to your bottom line...and each issue is OVERFLOWING with practice and life changing information.

    Life Changing?

    What would an extra $3,000 per month mean for your family?

    When you join Dave's Inner Circle, here's what happens:

    Each Month, members have exclusive access to my "Inner Circle" Marketing Call of the month, Live and then recorded on CD. So far, in 2007 & 2008 we've featuring John Jantsch author of Duct Tape Marketing (currently #5 on Amazon) and is known as "the World's Most Practical Marketing Coach" – he knows what works, and what doesn't.

    On the call, we discussed:
    • How accountants can capitalize on seasonal events to capture customers
    • The 5 biggest mistakes most accountants and CPAs make in their marketing
    • How accountants can build a referral generating machine

    Each month, you'll also receive: Dave's Accounting Marketing News - "DAMN GOOD MARKETING"; Monthly Revenue Generator Newsletter, PRINTED AND MAILED - (yeah, it's "Old School"). This newsletter will features articles on: Publicity Marketing, Internet Marketing, Newsletters, Email Marketing, Direct Mail, Seminars, and Strategy and Positioning your firm to capture the best clients.

    But this is just a "peek" behind the curtain...Join my "Inner Circle" For TONS more!

    Dave's Inner Circle Puts the tools, knowledge and inspiration together, and serves them up monthly so you keep growing, and maintain your momentum..

    Best of all, you'll grow your businesses while having more fun.

    I'm dedicated to helping you grow your practice. Growing and maintaining a healthy client base requires consistent effort, both "in season" and out of season. Here's what I've put together for my Inner Circle Members to keep you in the best state of mind, and equipped with the best tools to win more business and better business:

    Dave,

    I anticipate the arrival of your newsletter each month. It is loaded with specific actions I can take to improve the response of my marketing without spending more money. An increased response in my marketing means more money in my pocket.

    Some of your marketing methods really captured my attention. Two that really caught me were the message in a bottle and mailing me the billfold. Both items gave me new ideas on how to capture the attention of my prospects

    The newsletter alone is worth the fee, but the interviews each month add to what I learn from the newsletters. I appreciate receiving copies of the interview on CD so I can listen to them over and over in my car or on my IPOD.

    The fee to be an inner circle member is not a cost, but rather an investment that pays me back every month.

    Thanks,

    Don Kozielski, CPA
    I have been looking for someone who is in the trenches to give solid advice for years and Dave is the answer. His common sense approach and comments have given many cost saving ideas. I use his monthly newsletter for my clients and look forward to his inner circle materials.

    Howard Kaufman, CPA-PFS
    Buffalo Grove, IL

    		 Dave's marketing strategies is just what I needed to build on the things I am already doing. If you want to take your business to the next step, make sure Dave's on board. I know I will double my profitability for next year.
    Jeff Matthews, CPA, MBA
    LA

      Snap Up Your FREE 30 Day Test Drive Membership

    to Dave's Inner Circle For Marketing Accountants

    (And claim $944.95 in FREE BONUS GIFTS!)

    Take advantage of this
    Unbelievable offer before I come to my senses!


    David Rachford, CPA
    Let Me Help YOU
    Round Up Some New Clients...

      Why am I giving you a full 30 Day Test Drive?

    Simple - I'm confident that you'll be blown away by the hard hitting, practical marketing tools, tactics, and expert advice each month. The Free Test Drive is my way of giving you a NO RISK opportunity to see what it's all about. If you don't feel it's valuable, cancel anytime. You've got nothing to lose, and the opportunity cost of missing out on getting more clients is costing you big money each month.

    Inner Circle Member Kit

    What's in this Bounus Pack?

    Website Critique Certificate (no expiration)                      $250.00 Value

    Free Attendance at Customer Appreciation Events           $495.00 Value

    -          1 Box of the “Accounting Notecards”                               $18.95  Value

    -          Publicity Marketing For Accountants Audio Cd                $67.00  Value

    -          Radical Tax Season Time ManagementCd                $67.00  Value

    -          February Issue of Damn Good Marketing Newsletter and Duct Tape Marketing Interview Cd                $47.00  Value

      OK Dave!  That’s more than ……......…$944.95 in bonus materials!

    Each month, when you implement just one idea, you can literally be explode your profits by THOUSANDS of dollars.

    Sounds Good! – Anything Else?

    You Bet… As an Inner Circle Member, you'll receive special discounts on all other CPA Marketing Center Offerings – including:

    -          10% off all of our newsletter marketing products, such as the print client newsletter “Dollars & $ense” , email client newsletters: “Business Tips” and “Tax Tips”.

    Monthly Audio Interview Series - Featuring Marketing Experts, Q&A, and Interviews with Noted Business Experts... Who's on tap?

    John Jantsch - Author Duct Tape Marketing

    Michael Gerber - Author of "The E-Myth" and founder of "The E-myth Academy"

    Joe Vitale - Author of "There's A Customer Born Every Minute"

    Top Internet Marketing Experts

    Patrick McEvoy - Rainmaker Extraordinare - Marketing with White Papers and Special Reports

    and more...

    I’ve got more up my sleeve – but not enough room to share it all…. And I want to share it with inner circle members – so don’t delay Take advantage of my crazy offer and lock in ALL the bonus materials: 


    "Yes, I want in Dave's Inner Circle & the Monthly Accounting Profit Generator Newsletter & Interview Series. I understand I'll get a Free 30 day Test Drive for the first month, then my subscription will continue at the normal rate. I realize I'm getting up a ton of valuable free bonuses, and I can't pass this up...Sign me up now!"


      ONLY 11$1 MEMBERSHIPS AVAILABLE

    Dave Goes Nuts
    Is David crazy
    to make this increadible offer?

    Dedicated to your practice growth,

    David S. Rachford, CPA - PFS and Marketer

    P.S. Maybe you're saying to yourself "sounds great...Maybe before Tax Season" If that's you, and you've take the time to read this far, quit kidding yourself...When you apply the information from Dave's Inner Circle to your marketing and start getting more and better sales... even ONE Tax Return will pay for your entire year's membership - and likely return your investment in Dave's Inner Circle thousands of times over... Time Is Money - and each day that you let pass without taking action on your goals is time and money lost. Look, you've got nothing to lose and everything to gain, the Time Management Seminar will get you an extra hour each day almost immeadiately... Ok, you've convinced me, I'm ready to:

    What others are saying about Dave's Inner Circle For Marketing Accountants:



    		 Amongst the marketing products out there very few (2-3) are specific to the tax professional. David’s program focuses in on specific tax professionals marketing needs. His program is well rounded. The Newsletter provides no BS tips, the phone calls are well controlled to skip over the generalities and go straight to the concepts I need to know to succeed in the tax industry. I am honored to recommend his program to those serious about succeeding and living a full life!
    Dwayne Alborn, CPA
    I really enjoy being a member of Dave's Inner Circle. Dave is a very down to earth guy with a great sense of humor ( See his video on the last minute tax client from Hell). What I have found in being self employed is that one must embrace marketing if one wants to survive and prosper. Dave makes marketing interesting and enjoyable and he is also on the cutting edge of Internet marketing. I highly recommend joining Dave's Inner Circle if you want to learn effective methods of growing your practice.
    Dennis L. Thompson, CPA
    David's Inner Circle provides a wealth of useable real-world information to grow a practice. The conference calls are invaluable.
    Michael Ching, CPA
    Dave, I appreciated the remarks you made this morning regards taking the time to take care of one's health! As a 71 year old 'tax guy' who doesn't always take the time to do the things we know we should I appreciated you reenforcing what the doctor tells me. Time well spent this morning all in all!
    Cornell E Read, EA
    I joined Dave's Inner Circle to get a fresh approach to marketing my practice. I can already tell his style and inovation in marketing is going to make my investment pay for itself very quickly.
    Barry Bowers, CPA

    		 My name is Lynette Rue, I am a degreed accountant and enrolled agent in Stockton, CA. I am a new member of Dave's Inner Circle, and so far I am very happy. This is the straight forward no BS way to market my accounting practice. I have in the past paid THOUSANDS of dollars for tons of material that I do not have time to sift through. So far I have implemented or started to work on at least three of Dave's suggestions. See, I believe most accountants can handle our own marketing, but we think numbers NOT colors, fonts, and catchy lines, we think facts, black and white. I feel that I will save not only the money not using other marketing systems, but also time and research. I am really looking forward to getting my marketing plan going in full force. Dave, thanks for making all of the mistakes for us =) PS Love the CD's, thanks for asking the questions we wish we knew to ask.
    Lynette Rue, EA
    Stockton, CA

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