One of the most frequent questions I get here at the CPA Marketing Center is:

"What's the best way to market my firm on the Internet?"

The answer is fairly simple:

The best way to market your firm on the Internet is: to do it better than your competition.

What I mean is that quite likely; your marketing focus should be local or regional; and in most markets, all you have to do to get more qualified leads from your Internet marketing efforts is be better than your competition. And that's not hard to do.

Luckily, most CPAs and Accountants do a poor job of marketing their firms on the internet. So it's not hard to do better than the competition.

There is quite an industry in providing "template" or "ready-made" websites for CPAs and Accountants. Many practitioners use pre-packaged and pre-designed websites where all you have to fill in a few forms, and presto, your website is up in about 30 minutes. Tempting, because it's quick and fairly inexpensive.

But you get what you pay for...

Smart Accountants realize that marketing for their firm is an Investment; not an expense. Marketing your firm is an investment in the future of your firm, and done properly will provide a steady stream of qualified prospects; prospects who are pre-educated to your firm's benefits, and therefore more likely to become great clients for your firm who: Pay, Stay, and Refer.

In future articles, I'll be sharing more marketing tips for your accounting firm; to help you stand above the competition...

And stay tuned for a very important announcement of a Free Webinar specifically on marketing your Accounting firm on the Internet.

Dedicated to your practice development,

David