CPA Marketing Tools for the Professional Accountant CPA Marketing Tools for the Professional Accountant
Periodic tidbits of helpful information for you and your business Some tools that will help with your marketing strategy About David Rachford, his experience, and motivation Home page

Archives for: July 2009, 15

07/15/09

Permalink 10:37:42 am, by dave Email , 523 words, 676 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Marketing: Handed to You On A Silver Platter

Today, I opened up the Wall Street Journal (yes, I still occasionally read a real newspaper!) and was shocked at the Headline:"Health Bill Would Hit Small Businesses"

Under the House measure, employers with payrolls exceeding $400,000 a year would have to provide health insurance or pay the 8% penalty. Employers with payrolls between $250,000 and $400,000 a year would pay a smaller penalty, and those less than $250,000 would be exempt. Certain small firms would get tax credits to help buy coverage.

The relatively low thresholds for penalties triggered the sharpest criticism yet from employer groups, who said the burden on small business is too high and doesn't do enough to help them expand insurance coverage.

http://online.wsj.com/article/SB124759535535340189.html

Generally, I avoid political positions in my blog, as I believe politics are a matter of personal choice. But I wanted to point out to you that this is a great opportunity to seize the "news of the day" to market your firm more aggressively.

There is no doubt that a sense of fear and despair is gripping the country during the recession. When President Obama yesterday agreed that "unemployment" will continue to "tick upwards" over then next several months; he's not expressing the views of Hope that got him elected.

One thing for sure: Change is coming.

And it's our job as trusted advisors to our clients and friends to make our clients aware of ways to plan and take advantage over every opportunity to save our clients money.

In times of uncertainty, our clients are looking for a voice of reason. And as CPA's and Accountants, our trusted status is an open door for having conversations with clients and prospects.

But where to start?

It seems that it's increasingly difficult to reach out and touch our clients & prospects. Mass Media is mostly dead (and not cost effective for small business owners like ourselves) so it's vital that we create personal communications for our clients.

No, I don't mean writing 'one-off' letters or emails to clients - but having a REGULAR, STRUCTURED, method for reaching out and touching clients either via regular mail (as in a client newsletter) or email newsletter, or via your website and or blog, or twitter account (by the way, you can follow me at: http://www.twitter.com/rachford

Personal outreach is essential during this time. I'm talking beyond "networking" (so 1990's!) and into a marketing process that will Attract, Inspire and Motivate clients and prospects to start conversations with their friends... increasing referrals and increasing client retention.

Stay tuned... much more soon!

Dedicated to your practice development,

P.S.
I know I've been out of communication myself for the last few months (ok, well 8 months) but for those of you who have read here often in the past, know that I was devastated by my the death of my Mother last fall. Thank you to all who have sent well wishes and messages of support. I have often wondered when would be the 'right time' to get back into the swing of things, and today, I find the answer is today. It's good to be back!

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