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Periodic tidbits of helpful information for you and your business Some tools that will help with your marketing strategy About David Rachford, his experience, and motivation Home page

Archives for: 2009

11/16/09

Permalink 11:17:45 am, by dave Email , 327 words, 2616 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Marketing for Accountants - Webinar Tomorrow!

There are only 23 hours left to register for tomorrow's Webinar on Internet Marketing For Accountants - and space is limited! As of this writing, we only have about 13 spots left; so go claim yours by registering at: http://www.profitinyourpractice.com

And the webinar is F_R_ E E. No charge to attend!

If you've already registered for the webinar - don't worry about anything... We've got your spot reserved, and you should have received information about how to access the webinar tomorrow at 10 am Pacific (Sharp!)

We've heard from a bunch of registrants for tomorrow's webinar, and it's been truly helpful. THANK YOU for sending in your specific challenges for promoting your business online.

You may have heard me talk of the "best time" to market your firm - Tax Sesaon... or, as I like to call it: "Opportunity Season."

And Tax Season is right around the corner.

So now is the time to get your ducks in a row, and learn the right way to market your firm on the internet.

Which is why I've put this webinar together with my friend Nate.

We want to share the truth about marketing your firm on the Internet, with real-world case studies, and statistics.

We're going to share with you PROVEN strategies & tactics to turn your website into a "Client Attraction System" with very little time. (as little as 15 minutes a week!)

See you tomorrow!

Dedicated to Your Practice Development,

David Rachford, CPA (Inactive)

PS Again-- the details for the event:

Tuesday, November 17th
1PM Eastern (10AM Pacific)
Location: http://www.profitinyourpractice.com to register

(Right now, that web-page shows a countdown, and the webinar will go "live" at 1PM (Eastern) SHARP

P.P.S. I almost forgot: When you register, you can download a bonus teleconference recording (a $97 value) called "The Internet Marketing For Accountants Master Class Seminar" - and a Whitepaper on Search Engine Magic for Accountants go here now: http://www.profitinyourpractice.com

11/12/09

Permalink 07:30:47 am, by dave Email , 469 words, 1790 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Answering questions about Tuesday's Webinar: Internet Marketing for Accountants and CPAs

Answering questions about Tuesday's Webinar: Internet Marketing for Accountants and CPAs

I've been getting lots of questions about next Tuesday's live webinar, so I want to take a minute and answer you all.

First - when is the webinar?

The webinar will go live Next Tuesday, November 17, at 10am Pacific, 1 pm Eastern

Our co-trainer is Nate Hagerty. And the title of the webinar is: "Profit in Your Practice--Online Marketing Secrets for Accountants...Revealed!"

It's a live webinar, and you have to register to receive information about how to access the webinar. Visit: http://www.profitinyourpractice.com to register, we'll reserve you a spot and send you the details.

Is there still room?

Yes, but not for long...as of this writing, we only have about 40 spots left; so go claim yours by registering at: http://www.profitinyourpractice.com

Now, I'm going to tell you a bit more about the webinar, my co-trainer Nate, and the content we're going to share.

During the Webinar, you will learn:

* Quick and Easy tools to generate tons of testimonials & referrals

* The optimal frequency for email newsletters

* Where to get content (ready made and done for you) for both your website and email newsletters

* How to turn website visitors into clients that Pay, Stay, and Refer

* The most common mistakes accountants make in marketing on the internet

* How to reach the top of the search engines in your local region

About my co-trainer, Nate Hagerty:

Nate Hagerty was the Marketing Director of a tax firm which grew from $50K in tax-prep receipts to over $4.3 million in those fees--in less than ten years. Since that time, he's been directly assisting tax & accounting professionals build quality relationships with their clients--and leveraging his experience from this rocket-fast growth on behalf of hundreds of tax & accounting practitioners across the globe.

Nate is an expert in email marketing--and you'll enjoy getting to know him as we "take you by the hand" and walk you through the simple, but powerfully effective keys to winning BIG online.

More on the Content of the webinar:

If you know me, there's one thing I can't stand: B.S.

So we're going to pull off the gloves and share some no-holds-barred real marketing strategies and tactics that get results. And I'm going to share some things that really tick me off, and some real world solutions to your marketing problems.

So get on over to http://www.profitinyourpractice.com to register for the webinar! You'll be glad you did!

Dedicated to your Practice Development,

David Rachford, CPA (Inactive)

P.S. , I almost forgot: When you register, you can download a bonus teleconference recording (a $97 value) called "The Internet Marketing For Accountants Master Class Seminar" - and a Whitepaper on Search Engine Magic for Accountants go here now: http://www.profitinyourpractice.com

11/09/09

Permalink 12:20:18 pm, by dave Email , 35 words, 1978 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Big D in a Snuggie: Breaking the Law

Thought you'd enjoy this short video of me breaking the law in a snuggie; down at the beach in Santa Barbara

Register for the Free Webinar here: http://www.profitinyourpractice.com

11/06/09

Permalink 11:12:25 am, by dave Email , 428 words, 1805 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Webinar Invitation: Internet Marketing for Accountants and CPAs

I want to get straight to the point because, well, It's Friday, and chances are, you want to get out of the office as soon as possible and get your drink on.

I have put together a webinar with my friend Nate Hagerty called: "Profit in Your Practice--Online Marketing Secrets for Accountants...Revealed!"

It's a live webinar, and when you go here to register, http://www.profitinyourpractice.com , we'll reserve you a spot and send you the details.

We've got a limited number of spots available; so go claim yours by registering at: http://www.profitinyourpractice.com

Now, I'm going to tell you a bit more about the webinar, my co-trainer Nate, and the content we're going to share.

During the Webinar, you will learn:
* Quick and Easy tools to generate tons of testimonials & referrals
* The optimal frequency for email newsletters
* Where to get content (ready made and done for you) for both your website and email newsletters
* How to turn website visitors into clients that Pay, Stay, and Refer
* The most common mistakes accountants make in marketing on the internet
* How to reach the top of the search engines in your local region

About my co-trainer, Nate Hagerty:
Nate Hagerty was the Marketing Director of a tax firm which grew from $50K in tax-prep receipts to over $4.3 million in those fees--in less than ten years. Since that time, he's been directly assisting tax & accounting professionals build quality relationships with their clients--and leveraging his experience from this rocket-fast growth on behalf of hundreds of tax & accounting practitioners across the globe.

Nate is an expert in email marketing--and you'll enjoy getting to know him as we "take you by the hand" and walk you through the simple, but powerfully effective keys to winning BIG online.

More on the Content of the webinar:

If you know me, there's one thing I can't stand: B.S.
So we're going to pull off the gloves and share some no-holds-barred real marketing strategies and tactics that get results.
And I'm going to share some things that really tick me off, and some real world solutions to your marketing problems.

So get on over to http://www.profitinyourpractice.com and register for the webinar! You'll be glad you did!

Dedicated to your Practice Development,

David Rachford, CPA (Inactive)

P.S. , I almost forgot: When you register, you can download a bonus teleconference recording (a $97 value) called "The Internet Marketing For Accountants Master Class Seminar" - and a Whitepaper on Search Engine Magic for Accountants go here now: http://www.profitinyourpractice.com

Permalink 08:02:05 am, by dave Email , 53 words, 1602 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Interent Marketing for Accountants - Free Webinar

Just wanted to take a minute to let you know about a Free Webinar on Internet Marketing for Accountants, CPAs and Tax Professionals.

To register; cruise on over to www.profitinyourpractice.com. There is limited space on the webinar, so register early! Click Here: www.profitinyourpractice.com

Dedicated to your Practice Development,
David

10/23/09

Permalink 06:11:47 am, by dave Email , 413 words, 1787 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Websites for Accountants: Myths Exposed!

Yesterday, I touched on the topic of Websites for Accountants; and today, I'd like to go a bit more in-depth.

Most Accounting websites are simply "brochure" type websites that can trace their origins back to 1999 or so... And while having a website is better than nothing, having the right type of website; that attracts the clients that Pay, Stay and Refer, is like having a profit producing oil well, pumping away in cyber-space.

Myth 1 - Content

Myth: Most people believe that "content is king" - and that they should include as much relevant content about the services they provide as possible to make their website look comprehensive.

Fact: While it's important to list your services; the content or description of your services doesn't matter much. Rather, the better way to get clients to call your firm is to connect to their problems or pain.

In other words; a paragraph about tax preparation services is content; but every CPA or Accountant does that. Rather, a page explaining how you protect your client from the greedy clutches of the tax man, and how you help people save their hard earned money (pain & benefits) is more effective at converting looky-loo eye-balls to dialing digits, and increased sales. Throw in a few testimonials and you have the golden ticket!

Myth 2 - Capture:

Myth: Website visitors are annoyed with "opt-in" lists, or name capture devices on websites.

The truth is, when you offer something of value to a website visitor; you're "paying it forward." Give a freebie with good value in the form of information such as a free report or white-paper tailored to the visitors needs. Then visitors actually appreciate giving you their contact information in exchange for helpful information. Just make it just as easy for them to "opt out" of your mailing list if they choose. And as long as you don't abuse your email list, future contacts with the prospect or customer should be welcomed.

In fact, chances are, you're not contacting your current customers enough anyway.

I've got to run off to a meeting right now; but stay tuned for more Website Marketing Myths Exposed in the coming days...

Dedicated to your practice development,

David

P.S. If you have questions regarding this subject, or want to make a suggestion for future posts, feel free to use the comment functions below!

And, in the meantime; you can follow me on Twitter by clicking the link below:

Click Here Follow Me on Twitter!

10/22/09

Permalink 10:53:17 am, by dave Email , 50 words, 1944 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

I Want Your Questions: What do you want to know about Internet Marketing For Accountants?

I just realized that a lot of you have questions about marketing accounting firms on the internet...

So, instead of just emailing me (which you still can do by emailing david@cpamarketingcenter.com ) Go ahead and post a comment or question here on the blog. Let's get this conversation started!

Permalink 08:00:18 am, by dave Email , 284 words, 1567 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Internet Marketing For Accountants: What Works Today

One of the most frequent questions I get here at the CPA Marketing Center is:

"What's the best way to market my firm on the Internet?"

The answer is fairly simple:

The best way to market your firm on the Internet is: to do it better than your competition.

What I mean is that quite likely; your marketing focus should be local or regional; and in most markets, all you have to do to get more qualified leads from your Internet marketing efforts is be better than your competition. And that's not hard to do.

Luckily, most CPAs and Accountants do a poor job of marketing their firms on the internet. So it's not hard to do better than the competition.

There is quite an industry in providing "template" or "ready-made" websites for CPAs and Accountants. Many practitioners use pre-packaged and pre-designed websites where all you have to fill in a few forms, and presto, your website is up in about 30 minutes. Tempting, because it's quick and fairly inexpensive.

But you get what you pay for...

Smart Accountants realize that marketing for their firm is an Investment; not an expense. Marketing your firm is an investment in the future of your firm, and done properly will provide a steady stream of qualified prospects; prospects who are pre-educated to your firm's benefits, and therefore more likely to become great clients for your firm who: Pay, Stay, and Refer.

In future articles, I'll be sharing more marketing tips for your accounting firm; to help you stand above the competition...

And stay tuned for a very important announcement of a Free Webinar specifically on marketing your Accounting firm on the Internet.

Dedicated to your practice development,

David

09/03/09

Permalink 04:04:14 pm, by dave Email , 1007 words, 2372 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

How Accountants Get Terrific Twitter Traffic

"heading down to the apple genius bar to get my iphone fixed12:02 PM Apr 12th, 2008 from web"

So, humbly went my first Twitter post back just before Tax Day in 2008.
Well, it’s been over a year, and I’ve been watching and learning the twitter thing. And in the last 16 months, my how much has changed. According to TechCrunch.com back in April 2008, there were about 1.3 Million Twitter users. Today, estimates range from 20-30 million users, of which, the top 5 % of users count for 75% of the traffic or use of twitter. Add to that, according to mashable.com, 60% of twitter users quit within the first month.

In other words, 60% don’t quite get it. And for a while, I wondered why I was Tweeting myself… I mean, in addition to a blog, I’m now more active on my Facebook page, and I wondered: “Do I need another website to mess with? “ “What’s the point? will I get traffic to my website at the CPA Marketing Center?

But my primary question is: “How can I be more relevant and helpful to the CPAs and Accountants who need or want marketing help?” – and can I do it through Twitter?

Over the past several months, I’ve been watching Twitter carefully, and considering how Twitter works for CPAs and Accountants… of course, there are the inane posts such as “Dropping Little Joey off at T-ball practice, then to pick up the dry-cleaning…” – and Lord knows, a ton of spam posts from everything from network marketers, celebrities, and people that make me want to say: “WTF??? – why are these people tweeting this stuff?”

Twitter is sort of like the Wild West- or the early days of blogging… right now, twitter growth is so fast that it’s hard to keep up. And just like in the Gold Rush Days of 1848-49, the wild growth attracts a bunch of “unsavory” characters. But don’t let that put you off Twitter. Just as easy as it is to follow someone, you can unfollow them with a click.

Right now, I’m in “growth mode” on twitter – searching for and adding relevant followers who might be interested in and benefit from Marketing insights specifically aimed at CPAs and Accountants. Let’s face it, in today’s tough economy, as CPAs (or any profession or business for that matter) finding and keeping clients is the lifeblood of your organization.

But before I share the tips, let's get rid of the "I don't have the time to tweet" issue: If you can send a text, you can tweet. Simple as that - enable Twitter mobile, and updating your feed is as simple as sending a text. And the account only takes about 2 minutes to set up. So there, let's get tweeting.1

So now, I’m going to share 5 tips for CPAs and Accountants to Tweet by:

1. Tweets must add value. Whether you’re on topic sharing tax or accounting advice, or sharing a link to an interesting or informative article – If you think it’s worth sharing; tweet it. Sometimes even posts that are specific to your interests or hobbies may be relevant to your followers, as they give insight as to who you are. Remember, people do business with people they: “Know, Like & Trust” – so be upbeat, personal, and gain trust by showing expertise & sharing relevant content.

2. Tweets must be timely. You may have heard that Twitter is now becoming a major source for breaking news. Whether it’s a disaster or election results, word spreads on Twitter fast. Twitter is the rumor mill on steroids. And if something cool just happened for you and a client, (i.e. “Just finished a successful Audit Defense w/ a client, saved the client $33k! full story here: link) by all means: Tweet it.

3. Tweets must be spam free. Spam is generally unsolicited email communication. It’s considered bad form to send personal messages via Twitter directing them to your website… if it’s relevant info you want to share – share it with everyone. Also, it’s my opinion, that “serial tweeters” or those who post 5-10 posts to their feed in immediate succession are generally spammers. I periodically go through my twitter feed and ‘un-follow’ those Tweeters.

4. Keep your followers RELEVANT: With so many people on Twitter spouting off mostly random, inane stuff ( 40% of posts are useless, 37% conversational, 8% pass along value; link: Computerworld.com article ) if you don't maintain your list with relevant people, you're just adding to the noise. I'd rather have 100 relevant readers (CPAs & Accountants) than 10,000 people who don't have the slightest interest in what I have to say.

5. Prune Your Followers Regularly: There are some people you don’t want to follow you… you can block them, or just delete them. One problem with Twitter is that it’s a VERY open system. Of course, the openess is a benefit too; as it allows third party applications such as tweetdeck to be easily developed and spread; but caveat emptor – it’s very easy for someone to look at your followers list and basically go out and try to grab your followers. Don’t pay it much mind – but be beware. I think it’s a good thing to go through your list and cut names and Tweeters who you don’t think fit your reader profile.

So as you enter the Twittersphere – give good thought to your purpose on the site. Perhaps your purpose is to generate more leads for your accounting firm. Or to become the “go-to” person in your area for good tax advice. As long as you keep your vision in mind when you Tweet, you’re bound to be successful.

In future posts, I’ll be sharing stories of CPAs and Accountants who use Twitter to grow thier business, and how you can do the same. In the meantime – if you’ve found this post useful, pass it along to your friends in the industry – and feel free to comment below on the story.

08/03/09

Permalink 11:23:25 am, by dave Email , 99 words, 1726 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Gone Fishing... back next week

Hi, just checking in from the free wi-fi here in Vancouver, BC, on my way up to Winter Harbor to meet my dad and fish for Salmon this next week.

I will be out, enjoying what I hope to be calm seas, warm weather, and great fishing, but you never know....

One thing is for sure, we'll have some good times, great company, and tell a few fish stories!

I'll be back late Friday, August 7th, hopefully with a full box of fantastic fish!

I'll be sure so take plenty of pics to share when I get back.

David

07/22/09

Permalink 08:46:41 am, by dave Email , 281 words, 1140 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Unforgettable Book: Note: Sex Doesn't Sell

Yesterday, I made the journey home after my cousin's wedding in Portland, Maine.

The weekend's events were a lot of fun, a new party and gathering every afternoon and evening.

But I digress- I believe most readers come to this blog to read about "Marketing For Accountants" and how to get more clients for their accounting firms - not the day to day ramblings and activities of some dude living his life. I believe you're looking for relevant content, and good information that you can use in your business; and interesting insights and resources to apply to your marketing and understanding.
Before: After:
So, although I'm posting a couple pics from my cousin's wedding, the relevant part is that on the flight home, I read a great book that I think you'll enjoy: The book is "Buy-ology - The Truth and Lies about why we buy" by Martin Lindstrom. Here's the Amazon link. Buyology: Truth and Lies About Why We Buy

I say: "Get This Book, Now."

Lindstrom has produced a great read, with useful insights, which just might change the way you look at marketing and sales, at the "Neuro" or brain wave level. He's challenged some common marketing axioms like "Sex Sells" and looked at which emotional messages work to produce sales.

I'll be working up a more extensive review soon, but while this is on my mind, I wanted to share it with you. Buyology: Truth and Lies About Why We Buy made my crummy American Airlines flight (5 seats away from a crying baby for 6 hours) worth it. Instead of getting frustrated, I gained new insights on sales & marketing! So it was time well invested in reading.

07/18/09

Permalink 01:03:12 pm, by dave Email , 764 words, 1157 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Rant: The Sales Prevention Department

Have you ever been in a store where the staff seemingly did not want to make a sale?

I'm in Portland, Maine, for my cousin's wedding, and one of my new friends and I were driving around to get some lunch.

I'm in a good mood because, well, my cousin's birthday is tonight, and her wedding is tomorrow. It's a lot of fun to see the family, the new babies, and enjoy good times, great food, and yes, plenty of local micro-brew.

It's raining here today, and the windshield had a film on it - it seemed no matter how much the windshield wipers worked, the view from the windshield remained fuzzy and, well, unsafe.

Being the helpful and generous guy that I am, I suggested that we stop by a Napa Autoparts store across the street from the lunch spot to buy some Rain-X. Now, I'm a fan of Rain-X, and regularly apply it to my windshields about every 4-6 months. Rain-X acts like "wax" for the windshield, increasing transparency, water shedding ability, and reducing glare. In wet conditions, Rain-X helps you see through your windshield better. I think Rain-X is a great product. So I wanted to buy some and put it on the windshield.

I go in the store. I grab the Rain-X... 30 seconds elapse, and I approach the counter ready to make the purchase. Product in one hand, $5 in the other.

There are two clerks behind the desk, one on the phone, one helping another customer.

The clerk on the phone shows no recognition that he sees me, such as looking me in the eye and holding up a hand to indicate "Just a minute" - he just continues his banter with some schmo on the phone.

I get the attention of the other guy (wearing an "assistant manager" name tag) - and ask: "Can you help me checkout please?"

In a very annoyed tone he says: "I'm with another customer." Which I understand - I can see that... but at this point, I'd been waiting there at the counter for 3 minutes...My patience was wearing thin. After all, I was just in to make a really quick transaction. In and out.

So after another minute of waiting - I asked again: "would it be possible to just pay for this and be on my way?" The Assistant Manager gets annoyed and snaps: "thanks for your patience" in a smarmy and sarcastic tone. Now I'm just turned off. As I said, I'm in a good mood and don't want to waste any more energy or time when it's obvious to me that my business and money were not valued by the store. So I put the product back and marched on out without making a purchase.

Sure, it's not very likely that I'm going to be back in Portland purchasing Auto supplies in the near future - and this very brusque Assistant Manager probably couldn't care less about a $5 sale. He's going to make the same $10/hour whether he helps me or not. But the point is that the store manager & owner probably has no clue that his clerks are losing sales. They had no idea who I was, and whether or not I might have some huge auto parts needs in the near future. Just like when a potential client calls asking about tax work - he could have a small 1040, or need regular bookkeeping service at $500/month and help with corporate taxes and payroll.

In today's economy, every sale should matter.

Good customer service and courtesy is super easy to implement. It's as simple as hiring nice people who consider the needs of people calling or coming into your place of business. And checking on them to make sure they're doing their job right.

It's as simple as asking new customers & clients how the whole purchasing process feels to them. When you sign them as a client, make sure they know that YOU CARE how they are treated every time they call and interact with your firm. Make sure they know that if something isn't right for them, you want to know about it. However, if you have clients being rude and or abusive to your staff; you should also let your staff know that you care about them too... and likewise will fire a client who doesn't treat your people right. It goes both ways.

Make sure you aren't losing the easy sales because you have rude schmucks in the front office. Sometimes those easy little sales & clients lead to referrals and bigger clients.

07/15/09

Permalink 10:37:42 am, by dave Email , 523 words, 737 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Marketing: Handed to You On A Silver Platter

Today, I opened up the Wall Street Journal (yes, I still occasionally read a real newspaper!) and was shocked at the Headline:"Health Bill Would Hit Small Businesses"

Under the House measure, employers with payrolls exceeding $400,000 a year would have to provide health insurance or pay the 8% penalty. Employers with payrolls between $250,000 and $400,000 a year would pay a smaller penalty, and those less than $250,000 would be exempt. Certain small firms would get tax credits to help buy coverage.

The relatively low thresholds for penalties triggered the sharpest criticism yet from employer groups, who said the burden on small business is too high and doesn't do enough to help them expand insurance coverage.

http://online.wsj.com/article/SB124759535535340189.html

Generally, I avoid political positions in my blog, as I believe politics are a matter of personal choice. But I wanted to point out to you that this is a great opportunity to seize the "news of the day" to market your firm more aggressively.

There is no doubt that a sense of fear and despair is gripping the country during the recession. When President Obama yesterday agreed that "unemployment" will continue to "tick upwards" over then next several months; he's not expressing the views of Hope that got him elected.

One thing for sure: Change is coming.

And it's our job as trusted advisors to our clients and friends to make our clients aware of ways to plan and take advantage over every opportunity to save our clients money.

In times of uncertainty, our clients are looking for a voice of reason. And as CPA's and Accountants, our trusted status is an open door for having conversations with clients and prospects.

But where to start?

It seems that it's increasingly difficult to reach out and touch our clients & prospects. Mass Media is mostly dead (and not cost effective for small business owners like ourselves) so it's vital that we create personal communications for our clients.

No, I don't mean writing 'one-off' letters or emails to clients - but having a REGULAR, STRUCTURED, method for reaching out and touching clients either via regular mail (as in a client newsletter) or email newsletter, or via your website and or blog, or twitter account (by the way, you can follow me at: http://www.twitter.com/rachford

Personal outreach is essential during this time. I'm talking beyond "networking" (so 1990's!) and into a marketing process that will Attract, Inspire and Motivate clients and prospects to start conversations with their friends... increasing referrals and increasing client retention.

Stay tuned... much more soon!

Dedicated to your practice development,

P.S.
I know I've been out of communication myself for the last few months (ok, well 8 months) but for those of you who have read here often in the past, know that I was devastated by my the death of my Mother last fall. Thank you to all who have sent well wishes and messages of support. I have often wondered when would be the 'right time' to get back into the swing of things, and today, I find the answer is today. It's good to be back!

03/22/09

Permalink 06:26:47 pm, by dave Email , 224 words, 1133 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

It's been a while since I've updated this blog, and I owe you readers an apology.

As you may know, I lost my mother back on September 22, 2008, after she had complications recovering from surgery.

Many of you emailed me during that time, expressing heartfelt messages of condolences, and sharing your own stories of loss. I thank you all for your kind words during this difficult time for my family.

I really was not prepared for the loss; I think it's fair to say that I took her passing very hard. My Brother and I certainly didn't expect her to pass so quickly, and she was in such good spirits prior to her operation.

Regardless, it's been six months since she passed, and I've wanted to get back to work updating this blog and the marketing strategies I share with you on a regular basis for some time. But I had trouble finding the words, and I wondered when the time might be right.

The right time is always now.

Now is the time to aggressively market your firm, and now is the time to get back in the marketing arena.

As I get back into the swing of things - I wish you all a very successful and smooth rest of tax season.

Best - and once again: Dedicated to your practice development,

David

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