CPA Marketing Tools for the Professional Accountant CPA Marketing Tools for the Professional Accountant
Periodic tidbits of helpful information for you and your business Some tools that will help with your marketing strategy About David Rachford, his experience, and motivation Home page

Archives for: August 2008

08/28/08

Permalink 06:06:21 am, by dave Email , 657 words, 1204 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Fishing for Accounting Clients

Earlier this month, I went on a great fishing trip to Winter Harbor, BC with my Dad and Brother - to stock up on good memories and stuff our freezers with fish.

So what's a fishing trip without stories? (the one that got away...and a picture of one that didn't)

Jon Rachford in Canada

Our guide, Wayne Bazen, is a super fisherman. He's well organized, has excellent gear; And, Wayne makes the fishing fun with a witty joke at the ready. Most importantly, Wayne is a great guide because he always delivers fish.

Fishing for salmon isn't different from getting good clients for your accounting firm.

The ocean is a big place, and the better you know your territory; the more effective your search can be.

CPA Marketing | Tax marketing For accountants

That's why it makes sense to hire a guide.

You maximize your time by leveraging on your guides knowledge, experience, expertise and equipment.

So many factors affect your chances of catching fish (specifically we were fishing for salmon); and they are the same factors that determine your ability to attract and land the clients bring you the income and joy you want.

Successful fishing (& Marketing) depends on several factors:
1) Area & Region - Where are the fish going to be?
2) Are the fish hungry?
3) If the fish aren't biting, do you have a back-up plan?
4) Do you have the correct tools to catch a fish?
5) Do you have the right bait?
6) Once you hook a fish, can you get it into the boat?
7) Do you have a plan & system to process the fish you catch?

With September rapidly approaching, us accountants have only a few short months to be ready for tax season; and now is the best time to begin to ramp up your marketing.

Year end is the best time to re-start your marketing efforts; and I am here to guide you to success in your marketing.

So where to start now?

Over the past several years, I've consulted with hundreds of CPA's, EA's and Accountants and advised them how to improve their practice marketing. And I can help you too; if you act fast.

Now is the time to take advantage of my Eight Week Coaching and Implementation program; where I work one on one with you to develop and implement client attraction strategies to boost your income in the months to come.

I literally hand you the tools to put to use in your practice marketing, and work one on one with you to help you implement your plans and get clients.

And right now, you can take advantage of a rare 50% off coaching special.

P.S. Until midnight on Friday, August 29, you
can get my 6 Week Implementation and Coaching Program
for HALF OFF.
http://www.profitinyourpractice.com/best2008.php

I'm holding this special sale as a way
to say THANK YOU to all the people who read
my CPA Marketing Center Business Tips :-)

Here's where you can jump on board and save 50%:
http://www.profitinyourpractice.com/best2008.php
----------------------------------------------------------
Try My Coaching Program For 50% Off And Get FIVE
Bonuses!
---------------------------------------------------------
If the 50% discount isn't enough to have you
heading to my special 'half-off' web site, these FIVE
valuable gifts will surely do the trick:

* Bonus 1: Kick Ass Time Management for CPAs! This 45
Minute Audio Training Session covers Tax Season time
management and how to find an extra hour each day.
$147.00 value

* Bonus 2: The Accountants Marketing Bible (156 Pages)
This rare manual is a blueprint to market your practice!
$147.00 value

* Bonus 3: The Accountants Toolbox: Forms, Marketing
Budgets, Client Service Arrangements, and Abatement Letters galore...
$129.00 value

* Bonus 4: Internet Marketing for Accountants Master Class:
On-line Marketing Strategies and tactics to catupult you to
the top of the search engines. Get clients from Google! 2 Audio CD's;
Value: $118.00

* Bonus 5: The E-Myth For Accountants; Exclusive Audio Interview
with E-Myth Author Michael Gerber on how to recapture the
Entrepreneurial Dream for your firm; And regain your sanity!
Value: $59.00

http://www.profitinyourpractice.com/best2008.php

08/25/08

Permalink 07:53:25 pm, by dave Email , 323 words, 907 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

THANK YOU!

Until midnight on Friday, August 29, you can get my 6 Week
Ultimate Implementation and Coaching Program for HALF OFF.

Here's where you can enroll for half off:
http://www.profitinyourpractice.com/best2008.php

I'm holding this special sale as a way
to say THANK YOU to all the people who read
my CPA Marketing Center Business Tips :-) and the
flood of well wishes I received after yesterday's email.

Here's where you can jump on board and save 50%:
http://www.profitinyourpractice.com/best2008.php
----------------------------------------------------------
Try My Coaching Program For 50% Off And Get FIVE Free
Bonuses!
---------------------------------------------------------
If the 50% discount isn't enough to have you
heading to my special 'half-off' web site, these FIVE
bonus gifts will surely do the trick:

* Bonus 1: Kick Ass Time Management for CPAs! This 45 Minute
Audio Training Session covers Tax Season time management
and how to find an extra hour each day. $147.00 value

* Bonus 2: The Accountants Marketing Bible (156 Pages)
This rare manual is a blueprint to market your practice! $147.00 value

* Bonus 3: The Accountants Toolbox: Forms, Marketing Budgets,
Client Service Arrangements, and Abatement Letters galore... $129.00 vavle

* Bonus 4: Internet Marketing for Accountants Master Class: On-line
Marketing Strategies and tactics to catupult you to the top of the
search engines. Get clients from Google! 2 Audio CD's; Value: $118.00

* Bonus 5: The E-Myth For Accountants; Exclusive Audio Interview with
E-Myth Author Michael Gerber on how to recapture the Entrepreneurial Dream
for your firm; And regain your sanity! Value: $59.00

WHEW!

That's a lot of goodies ...and you get it all when you
try my entire system for 50% off.
Go here right now and claim your copy before they're all gone!
http://www.profitinyourpractice.com/best2008.php

Talk soon,
David
http://www.profitinyourpractice.com/best2008.php

P.S. This special half off sale ends at midnight on FRIDAY.
If you'd like to get 6 Week Ultimate Implementation and Coaching Program
so many Accountants are raving about ...and save 50%, then go here
now:
http://www.profitinyourpractice.com/best2008.php

Permalink 12:17:58 pm, by dave Email , 586 words, 1256 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

About My Injury....

I feel like I owe you an apology, as I've been out of touch for a few weeks; and I've been getting a number of emails and calls asking me "What's Up?"

Well, I'm not one for excuses. As my old Navy Chief Wagner said: "Excuses are like @$$-holes; everyone's got one and they all stink!"

However, I want to share with you the reason I've been out of touch for the past few weeks.

I wish I could say that I've enjoyed a great relaxing vacation out on some beach far from email, cell phones, and domestic beer; but that wouldn't be the truth.

The fact is that I've been laid up with a horrible, debilitating injury.

Back when I was in the Navy, I was involved in a training accident and ruptured a couple discs in my lower back. In the middle of a drill, I felt a "pop" and my legs collapsed from under me. I was unable to get up. At that point, it was three weeks before I could walk. After about a year-and-a-half of re-hab, I was able to walk again with only a little pain. However, I lost 40% of the nerve sensation in my left leg, and it's never come back. In the following years, physical therapy and treatment got me moving again; but every now and then, the injury rears up and shows its ugly head.

About 8 weeks ago, I started having back pain again. I went to my regular Doctor and Chiropractor, and started treatment & therapy; but it wasn't helping.

In fact, the pain is getting worse.

I did manage to make it on a fishing trip with my Dad and brother up in Canada; but endured a tremendous amount of pain. Each morning we took the boat out on the open ocean; and with each wave we bumped into, it felt like lightening bolts of pain were radiating up my spine and down my legs.

Despite my pain, we had a great time, and managed to catch a bunch of salmon, halibut and rock fish.

Our guide & host, Wayne Bazen, (Winter Harbor Lodge & Charters) is a super guy, and really knows how to put his clients on fish.

In fact, I even learned a thing or two about marketing on the trip; and I'll be sharing the lessons this week.

Upon returning from Canada, the pain has gotten progressively worse. I've been unable to sit at the computer to type, walk around; you know, basic life stuff. I've been laid up in bed; and even the simplest tasks are extremely painful.

Right now, as I write this, I'm standing at my tall table and typing, as that's the only way I can work right now. Luckily, I can think on my feet!

I hope you and those you love never have to experience pain like this.

At this point, I'm able to get back to work, as my mind has adjusted to a new pain threshold; so I'll be writing again regularly; sharing cutting edge, effective and field tested marketing tips.

While I've been laid up, I've developed some new products and offerings that I'll be sharing with you in the upcoming weeks. With the downturn in the economy, it's even more important to start and maintain your marketing efforts.

Stay tuned to get in on the very special limited offers coming up.

Thank you for your patience and well wishes! As always, I remain:

Dedicated to your practice development,

David Rachford, CPA

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