CPA Marketing Tools for the Professional Accountant CPA Marketing Tools for the Professional Accountant
Periodic tidbits of helpful information for you and your business Some tools that will help with your marketing strategy About David Rachford, his experience, and motivation Home page

Categories: CPA Marketing | Tax Marketing For Accountants, PPC - Pay Per Click, Print, SEO - Search Engine Optimization, Yellow Pages

11/16/09

Permalink 11:17:45 am, by dave Email , 327 words, 2266 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Marketing for Accountants - Webinar Tomorrow!

There are only 23 hours left to register for tomorrow's Webinar on Internet Marketing For Accountants - and space is limited! As of this writing, we only have about 13 spots left; so go claim yours by registering at: http://www.profitinyourpractice.com

And the webinar is F_R_ E E. No charge to attend!

If you've already registered for the webinar - don't worry about anything... We've got your spot reserved, and you should have received information about how to access the webinar tomorrow at 10 am Pacific (Sharp!)

We've heard from a bunch of registrants for tomorrow's webinar, and it's been truly helpful. THANK YOU for sending in your specific challenges for promoting your business online.

You may have heard me talk of the "best time" to market your firm - Tax Sesaon... or, as I like to call it: "Opportunity Season."

And Tax Season is right around the corner.

So now is the time to get your ducks in a row, and learn the right way to market your firm on the internet.

Which is why I've put this webinar together with my friend Nate.

We want to share the truth about marketing your firm on the Internet, with real-world case studies, and statistics.

We're going to share with you PROVEN strategies & tactics to turn your website into a "Client Attraction System" with very little time. (as little as 15 minutes a week!)

See you tomorrow!

Dedicated to Your Practice Development,

David Rachford, CPA (Inactive)

PS Again-- the details for the event:

Tuesday, November 17th
1PM Eastern (10AM Pacific)
Location: http://www.profitinyourpractice.com to register

(Right now, that web-page shows a countdown, and the webinar will go "live" at 1PM (Eastern) SHARP

P.P.S. I almost forgot: When you register, you can download a bonus teleconference recording (a $97 value) called "The Internet Marketing For Accountants Master Class Seminar" - and a Whitepaper on Search Engine Magic for Accountants go here now: http://www.profitinyourpractice.com

11/12/09

Permalink 07:30:47 am, by dave Email , 469 words, 1486 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Answering questions about Tuesday's Webinar: Internet Marketing for Accountants and CPAs

Answering questions about Tuesday's Webinar: Internet Marketing for Accountants and CPAs

I've been getting lots of questions about next Tuesday's live webinar, so I want to take a minute and answer you all.

First - when is the webinar?

The webinar will go live Next Tuesday, November 17, at 10am Pacific, 1 pm Eastern

Our co-trainer is Nate Hagerty. And the title of the webinar is: "Profit in Your Practice--Online Marketing Secrets for Accountants...Revealed!"

It's a live webinar, and you have to register to receive information about how to access the webinar. Visit: http://www.profitinyourpractice.com to register, we'll reserve you a spot and send you the details.

Is there still room?

Yes, but not for long...as of this writing, we only have about 40 spots left; so go claim yours by registering at: http://www.profitinyourpractice.com

Now, I'm going to tell you a bit more about the webinar, my co-trainer Nate, and the content we're going to share.

During the Webinar, you will learn:

* Quick and Easy tools to generate tons of testimonials & referrals

* The optimal frequency for email newsletters

* Where to get content (ready made and done for you) for both your website and email newsletters

* How to turn website visitors into clients that Pay, Stay, and Refer

* The most common mistakes accountants make in marketing on the internet

* How to reach the top of the search engines in your local region

About my co-trainer, Nate Hagerty:

Nate Hagerty was the Marketing Director of a tax firm which grew from $50K in tax-prep receipts to over $4.3 million in those fees--in less than ten years. Since that time, he's been directly assisting tax & accounting professionals build quality relationships with their clients--and leveraging his experience from this rocket-fast growth on behalf of hundreds of tax & accounting practitioners across the globe.

Nate is an expert in email marketing--and you'll enjoy getting to know him as we "take you by the hand" and walk you through the simple, but powerfully effective keys to winning BIG online.

More on the Content of the webinar:

If you know me, there's one thing I can't stand: B.S.

So we're going to pull off the gloves and share some no-holds-barred real marketing strategies and tactics that get results. And I'm going to share some things that really tick me off, and some real world solutions to your marketing problems.

So get on over to http://www.profitinyourpractice.com to register for the webinar! You'll be glad you did!

Dedicated to your Practice Development,

David Rachford, CPA (Inactive)

P.S. , I almost forgot: When you register, you can download a bonus teleconference recording (a $97 value) called "The Internet Marketing For Accountants Master Class Seminar" - and a Whitepaper on Search Engine Magic for Accountants go here now: http://www.profitinyourpractice.com

11/09/09

Permalink 12:20:18 pm, by dave Email , 35 words, 1606 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Big D in a Snuggie: Breaking the Law

Thought you'd enjoy this short video of me breaking the law in a snuggie; down at the beach in Santa Barbara

Register for the Free Webinar here: http://www.profitinyourpractice.com

11/06/09

Permalink 11:12:25 am, by dave Email , 428 words, 1481 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Webinar Invitation: Internet Marketing for Accountants and CPAs

I want to get straight to the point because, well, It's Friday, and chances are, you want to get out of the office as soon as possible and get your drink on.

I have put together a webinar with my friend Nate Hagerty called: "Profit in Your Practice--Online Marketing Secrets for Accountants...Revealed!"

It's a live webinar, and when you go here to register, http://www.profitinyourpractice.com , we'll reserve you a spot and send you the details.

We've got a limited number of spots available; so go claim yours by registering at: http://www.profitinyourpractice.com

Now, I'm going to tell you a bit more about the webinar, my co-trainer Nate, and the content we're going to share.

During the Webinar, you will learn:
* Quick and Easy tools to generate tons of testimonials & referrals
* The optimal frequency for email newsletters
* Where to get content (ready made and done for you) for both your website and email newsletters
* How to turn website visitors into clients that Pay, Stay, and Refer
* The most common mistakes accountants make in marketing on the internet
* How to reach the top of the search engines in your local region

About my co-trainer, Nate Hagerty:
Nate Hagerty was the Marketing Director of a tax firm which grew from $50K in tax-prep receipts to over $4.3 million in those fees--in less than ten years. Since that time, he's been directly assisting tax & accounting professionals build quality relationships with their clients--and leveraging his experience from this rocket-fast growth on behalf of hundreds of tax & accounting practitioners across the globe.

Nate is an expert in email marketing--and you'll enjoy getting to know him as we "take you by the hand" and walk you through the simple, but powerfully effective keys to winning BIG online.

More on the Content of the webinar:

If you know me, there's one thing I can't stand: B.S.
So we're going to pull off the gloves and share some no-holds-barred real marketing strategies and tactics that get results.
And I'm going to share some things that really tick me off, and some real world solutions to your marketing problems.

So get on over to http://www.profitinyourpractice.com and register for the webinar! You'll be glad you did!

Dedicated to your Practice Development,

David Rachford, CPA (Inactive)

P.S. , I almost forgot: When you register, you can download a bonus teleconference recording (a $97 value) called "The Internet Marketing For Accountants Master Class Seminar" - and a Whitepaper on Search Engine Magic for Accountants go here now: http://www.profitinyourpractice.com

Permalink 08:02:05 am, by dave Email , 53 words, 1322 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Interent Marketing for Accountants - Free Webinar

Just wanted to take a minute to let you know about a Free Webinar on Internet Marketing for Accountants, CPAs and Tax Professionals.

To register; cruise on over to www.profitinyourpractice.com. There is limited space on the webinar, so register early! Click Here: www.profitinyourpractice.com

Dedicated to your Practice Development,
David

10/23/09

Permalink 06:11:47 am, by dave Email , 413 words, 1446 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Websites for Accountants: Myths Exposed!

Yesterday, I touched on the topic of Websites for Accountants; and today, I'd like to go a bit more in-depth.

Most Accounting websites are simply "brochure" type websites that can trace their origins back to 1999 or so... And while having a website is better than nothing, having the right type of website; that attracts the clients that Pay, Stay and Refer, is like having a profit producing oil well, pumping away in cyber-space.

Myth 1 - Content

Myth: Most people believe that "content is king" - and that they should include as much relevant content about the services they provide as possible to make their website look comprehensive.

Fact: While it's important to list your services; the content or description of your services doesn't matter much. Rather, the better way to get clients to call your firm is to connect to their problems or pain.

In other words; a paragraph about tax preparation services is content; but every CPA or Accountant does that. Rather, a page explaining how you protect your client from the greedy clutches of the tax man, and how you help people save their hard earned money (pain & benefits) is more effective at converting looky-loo eye-balls to dialing digits, and increased sales. Throw in a few testimonials and you have the golden ticket!

Myth 2 - Capture:

Myth: Website visitors are annoyed with "opt-in" lists, or name capture devices on websites.

The truth is, when you offer something of value to a website visitor; you're "paying it forward." Give a freebie with good value in the form of information such as a free report or white-paper tailored to the visitors needs. Then visitors actually appreciate giving you their contact information in exchange for helpful information. Just make it just as easy for them to "opt out" of your mailing list if they choose. And as long as you don't abuse your email list, future contacts with the prospect or customer should be welcomed.

In fact, chances are, you're not contacting your current customers enough anyway.

I've got to run off to a meeting right now; but stay tuned for more Website Marketing Myths Exposed in the coming days...

Dedicated to your practice development,

David

P.S. If you have questions regarding this subject, or want to make a suggestion for future posts, feel free to use the comment functions below!

And, in the meantime; you can follow me on Twitter by clicking the link below:

Click Here Follow Me on Twitter!

10/22/09

Permalink 10:53:17 am, by dave Email , 50 words, 1592 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

I Want Your Questions: What do you want to know about Internet Marketing For Accountants?

I just realized that a lot of you have questions about marketing accounting firms on the internet...

So, instead of just emailing me (which you still can do by emailing david@cpamarketingcenter.com ) Go ahead and post a comment or question here on the blog. Let's get this conversation started!

Permalink 08:00:18 am, by dave Email , 284 words, 1306 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Internet Marketing For Accountants: What Works Today

One of the most frequent questions I get here at the CPA Marketing Center is:

"What's the best way to market my firm on the Internet?"

The answer is fairly simple:

The best way to market your firm on the Internet is: to do it better than your competition.

What I mean is that quite likely; your marketing focus should be local or regional; and in most markets, all you have to do to get more qualified leads from your Internet marketing efforts is be better than your competition. And that's not hard to do.

Luckily, most CPAs and Accountants do a poor job of marketing their firms on the internet. So it's not hard to do better than the competition.

There is quite an industry in providing "template" or "ready-made" websites for CPAs and Accountants. Many practitioners use pre-packaged and pre-designed websites where all you have to fill in a few forms, and presto, your website is up in about 30 minutes. Tempting, because it's quick and fairly inexpensive.

But you get what you pay for...

Smart Accountants realize that marketing for their firm is an Investment; not an expense. Marketing your firm is an investment in the future of your firm, and done properly will provide a steady stream of qualified prospects; prospects who are pre-educated to your firm's benefits, and therefore more likely to become great clients for your firm who: Pay, Stay, and Refer.

In future articles, I'll be sharing more marketing tips for your accounting firm; to help you stand above the competition...

And stay tuned for a very important announcement of a Free Webinar specifically on marketing your Accounting firm on the Internet.

Dedicated to your practice development,

David

09/03/09

Permalink 04:04:14 pm, by dave Email , 1007 words, 1959 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

How Accountants Get Terrific Twitter Traffic

"heading down to the apple genius bar to get my iphone fixed12:02 PM Apr 12th, 2008 from web"

So, humbly went my first Twitter post back just before Tax Day in 2008.
Well, it’s been over a year, and I’ve been watching and learning the twitter thing. And in the last 16 months, my how much has changed. According to TechCrunch.com back in April 2008, there were about 1.3 Million Twitter users. Today, estimates range from 20-30 million users, of which, the top 5 % of users count for 75% of the traffic or use of twitter. Add to that, according to mashable.com, 60% of twitter users quit within the first month.

In other words, 60% don’t quite get it. And for a while, I wondered why I was Tweeting myself… I mean, in addition to a blog, I’m now more active on my Facebook page, and I wondered: “Do I need another website to mess with? “ “What’s the point? will I get traffic to my website at the CPA Marketing Center?

But my primary question is: “How can I be more relevant and helpful to the CPAs and Accountants who need or want marketing help?” – and can I do it through Twitter?

Over the past several months, I’ve been watching Twitter carefully, and considering how Twitter works for CPAs and Accountants… of course, there are the inane posts such as “Dropping Little Joey off at T-ball practice, then to pick up the dry-cleaning…” – and Lord knows, a ton of spam posts from everything from network marketers, celebrities, and people that make me want to say: “WTF??? – why are these people tweeting this stuff?”

Twitter is sort of like the Wild West- or the early days of blogging… right now, twitter growth is so fast that it’s hard to keep up. And just like in the Gold Rush Days of 1848-49, the wild growth attracts a bunch of “unsavory” characters. But don’t let that put you off Twitter. Just as easy as it is to follow someone, you can unfollow them with a click.

Right now, I’m in “growth mode” on twitter – searching for and adding relevant followers who might be interested in and benefit from Marketing insights specifically aimed at CPAs and Accountants. Let’s face it, in today’s tough economy, as CPAs (or any profession or business for that matter) finding and keeping clients is the lifeblood of your organization.

But before I share the tips, let's get rid of the "I don't have the time to tweet" issue: If you can send a text, you can tweet. Simple as that - enable Twitter mobile, and updating your feed is as simple as sending a text. And the account only takes about 2 minutes to set up. So there, let's get tweeting.1

So now, I’m going to share 5 tips for CPAs and Accountants to Tweet by:

1. Tweets must add value. Whether you’re on topic sharing tax or accounting advice, or sharing a link to an interesting or informative article – If you think it’s worth sharing; tweet it. Sometimes even posts that are specific to your interests or hobbies may be relevant to your followers, as they give insight as to who you are. Remember, people do business with people they: “Know, Like & Trust” – so be upbeat, personal, and gain trust by showing expertise & sharing relevant content.

2. Tweets must be timely. You may have heard that Twitter is now becoming a major source for breaking news. Whether it’s a disaster or election results, word spreads on Twitter fast. Twitter is the rumor mill on steroids. And if something cool just happened for you and a client, (i.e. “Just finished a successful Audit Defense w/ a client, saved the client $33k! full story here: link) by all means: Tweet it.

3. Tweets must be spam free. Spam is generally unsolicited email communication. It’s considered bad form to send personal messages via Twitter directing them to your website… if it’s relevant info you want to share – share it with everyone. Also, it’s my opinion, that “serial tweeters” or those who post 5-10 posts to their feed in immediate succession are generally spammers. I periodically go through my twitter feed and ‘un-follow’ those Tweeters.

4. Keep your followers RELEVANT: With so many people on Twitter spouting off mostly random, inane stuff ( 40% of posts are useless, 37% conversational, 8% pass along value; link: Computerworld.com article ) if you don't maintain your list with relevant people, you're just adding to the noise. I'd rather have 100 relevant readers (CPAs & Accountants) than 10,000 people who don't have the slightest interest in what I have to say.

5. Prune Your Followers Regularly: There are some people you don’t want to follow you… you can block them, or just delete them. One problem with Twitter is that it’s a VERY open system. Of course, the openess is a benefit too; as it allows third party applications such as tweetdeck to be easily developed and spread; but caveat emptor – it’s very easy for someone to look at your followers list and basically go out and try to grab your followers. Don’t pay it much mind – but be beware. I think it’s a good thing to go through your list and cut names and Tweeters who you don’t think fit your reader profile.

So as you enter the Twittersphere – give good thought to your purpose on the site. Perhaps your purpose is to generate more leads for your accounting firm. Or to become the “go-to” person in your area for good tax advice. As long as you keep your vision in mind when you Tweet, you’re bound to be successful.

In future posts, I’ll be sharing stories of CPAs and Accountants who use Twitter to grow thier business, and how you can do the same. In the meantime – if you’ve found this post useful, pass it along to your friends in the industry – and feel free to comment below on the story.

08/03/09

Permalink 11:23:25 am, by dave Email , 99 words, 1450 views   English (US)
Categories: CPA Marketing | Tax Marketing For Accountants

Gone Fishing... back next week

Hi, just checking in from the free wi-fi here in Vancouver, BC, on my way up to Winter Harbor to meet my dad and fish for Salmon this next week.

I will be out, enjoying what I hope to be calm seas, warm weather, and great fishing, but you never know....

One thing is for sure, we'll have some good times, great company, and tell a few fish stories!

I'll be back late Friday, August 7th, hopefully with a full box of fantastic fish!

I'll be sure so take plenty of pics to share when I get back.

David

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